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The Canadian Electric Vehicle Dealership Awards Program is a joint initiative between Plug'n Drive and the Canadian Electricity Association. The Leading Battery Electric Vehicle award is granted to dealerships excelling in the promotion of Battery Electric Vehicle (BEVs). Powered solely by a rechargeable battery pack, BEVs are fully electric cars that never burn gasoline and produce zero tailpipe emissions.
At Campus Nissan, electric vehicles account for over 11% of total sales as well as over 10% of our annual marketing budget. This grows every year as we continue to see the popularity of EVs rise on Vancouver Island. We are also very actively involved in the community, sponsoring the Victoria EV Club, using EV couriers for all local deliveries, initiating a LEAF Day, sponsorship of the local WHL Hockey Team. This is in addition to our participation in dozens of community events and tradeshows.
Campus Nissan is a locally owned and operated dealership in Victoria, BC that has been in the Graham family for over 35 years. Dick Graham, Dealer Principal since 1994, values family above all else. These values, coupled with the fact that Dick still farms 40 acres on the Saanich Peninsula, make environmental sustainability very important to the Campus Auto Group. Campus Nissan is the highest volume Leaf (all electric vehicles) dealership in Canada. This success is attributable to Victoria's progressive and environmentally conscious car buyers as well as Mr. Graham's commitment to supporting the Leaf through community engagement and promotion.